Back In Production – 
A Message from our CEO, Ben Wulf


August 28, 2023

It’s not just about the milestones we achieve but the journey we take to get there.


Today, as I stand here looking at this Portacool unit, it’s not just a piece of machinery. It’s a symbol of hope, resilience, and the indomitable spirit of our team.


We’ve created countless units over the last 30 years, but none hold as much meaning as this one. We stood here two months ago and witnessed our workplace go up in flames. It was heartbreaking to watch decades of our collective hard work disappear instantly.


But amidst the smoke and ruins, one thing became clear: While we may have lost machines and infrastructure, the heart and soul of Portacool – Our team and culture have and will continue to shine brightest during these times. This passion, spirit, and unwavering commitment have allowed us to triumph.


This unit isn’t just a product. It’s a testament to everyone who looks adversity in the face and chooses hope over despair. It embodies our collective decision to stand together, to say, “This setback won’t define us. But our resilience and response will.”


To our community, loyal customers, steadfast suppliers, and our incredible team members, your bravery and spirit over these past two months have been the light guiding us out of the darkness.


This is only the beginning. The new Portacool story starts today, and the future looks brighter than ever.


Ben Wulf
CEO, Portacool LLC

Image of Portacool Evaporative Cooler ready to be shipped