In the hospitality industry, you’re judged by your ability to create an amazing experience for your guests. Competition is fierce in this industry, and the experience you create is the primary way you can differentiate yourself from the other options available to your customers. Delivering a poor experience is a sure-fire way to drive customers to other locations the next time they want to dine out or need to book a hotel.
Without a doubt, failing to maintain a comfortable temperature is one of the easiest ways to ruin an experience for your guests. You can have beautiful décor, a spectacular menu, captivating live entertainment, and a staff that delivers exceptional customer service, but none of that will matter if your guests are hot and uncomfortable. Their lasting memory of the experience will be the sweltering heat, not their delicious entrée or the impressive setting.
For this reason, it is crucial that you take the steps necessary to maintain a comfortable temperature at all times. Evaporative coolers provide a highly effective, energy efficient and environmentally sustainable cooling solution that will improve your ability to deliver a remarkable experience to your guests every time they visit your restaurant or hotel.
Your ability to maintain a cool, comfortable environment will significantly impact the success of your business. Comfortable diners stay longer. They’ll order an extra round or two of drinks if they’re having a good time. They may be more inclined to stick around for dessert when they’re not sure if they “really need it.”
These extra items will increase your check totals and boost your profits. Since alcohol typically provides the largest profit margin for bars and restaurants, the ability to entice customers to stay for a couple of extra rounds will pay huge dividends over time.
If your establishment has a robust nightlife scene, comfort is especially important. Crowded rooms tend to become hotter. The average human consuming a 2,000-calorie diet emits heat roughly equivalent to what is generated by a 100W light bulb. When you have a large number of people in a small, enclosed room, this heat energy can add up quickly and significantly affect the ambient temperature, making it feel a lot warmer.
Without the ability to regulate the ambient temperature in your bar, your customers will likely feel hot, sweaty, and uncomfortable on crowded nights. This can often drive people out the door, negatively affecting your business in both the short and long term:
For these reasons, it’s crucial that you maintain a comfortable temperature at your bar or restaurant. This is important for indoor rooms as well as outdoor patios. Once the temperature of the room impacts the quality of your customer experience, it will also negatively impact the profitability of your business.
Comfort is one of the most important factors that matter to hotel guests. A study jointly conducted by the Penn State School of Hospitality Management and the guest feedback analysis firm Trustyou.com found that comfort and cleanliness were the two most important factors in hotel selection for business and leisure travel guests of both luxury and budget hotels. Another study published by the Hotel School at the SC Johnson College of Business at Cornell University found that a comfortable room is valued most highly by guests.
An important component of providing comfort to hotel guests is maintaining the proper ambient temperature. This is crucial for hotel rooms since no one wants to sleep in a sweltering hot room. However, temperature concerns also extend to other areas of the hotel. It’s important to maintain a cool, comfortable environment in public areas of the hotel such as lobbies, bars, restaurants, and gyms. If your hotel has a conference center or hosts large events such as weddings, maintaining the proper temperature is critical in these areas as well. When your venue is hot and uncomfortable, this is all that wedding guests and conference attendees will remember.
The optimal temperature levels are often different for each of these areas of the hotel, so having the ability to set a variety of different temperature points is essential to your ability to provide a great experience for your guests.Find the Right Portacool for Your Business
Our comprehensive eBook provides a detailed explanation of the ways in which a hot environment can threaten the success of your hospitality business and the solutions available to maintain cool, comfortable temperatures at your establishment. This valuable information is a great way to jump start your research on cooling solutions for your business.
While air conditioning is an effective way to keep indoor rooms at your restaurant or hotel comfortable, it is an expensive cooling solution. In addition, air conditioning is not effective at providing the cooling benefits you need in your outdoor spaces. In many instances, evaporative coolers provide a better cooling solution for hospitality businesses.
Portacool has been the industry leader in evaporative cooling technology since 1990. We have distributors in all 50 states and 56 countries worldwide. All of our evaporative coolers are made in the USA at our Center, Texas manufacturing facility. Our evaporative media, which is made by our subsidiary company Kuul, is made to the exact specifications of our evaporative coolers, ensuring maximum cooling benefits.
In addition to a high-quality product, you’ll benefit from exceptional levels of customer service. We offer best-in-class:
With a wide range of evaporative cooler models, you can easily find the right option to deliver your desired cooling benefits. Some of our most popular Portacool models for hospitality applications include: