Your ability to maintain a cool, comfortable environment will significantly impact the success of your business. Comfortable diners stay longer. They’ll order an extra round or two of drinks if they’re having a good time. They may be more inclined to stick around for dessert when they’re not sure if they “really need it.”
These extra items will increase your check totals and boost your profits. Since alcohol typically provides the largest profit margin for bars and restaurants, the ability to entice customers to stay for a couple of extra rounds will pay huge dividends over time.
If your establishment has a robust nightlife scene, comfort is especially important. Crowded rooms tend to become hotter. The average human consuming a 2,000-calorie diet emits heat roughly equivalent to what is generated by a 100W light bulb. When you have a large number of people in a small, enclosed room, this heat energy can add up quickly and significantly affect the ambient temperature, making it feel a lot warmer.
Without the ability to regulate the ambient temperature in your bar, your customers will likely feel hot, sweaty, and uncomfortable on crowded nights. This can often drive people out the door, negatively affecting your business in both the short and long term. In the short term, you will lose sales for that particular night as people leave to find a more comfortable bar to drink and socialize. In the long term, you may develop a reputation for having a hot, sweaty, uncomfortable environment, and this may deter customers from choosing to drink and socialize at your bar.
For these reasons, it’s crucial that you maintain a comfortable temperature at your bar or restaurant. This is important for indoor rooms as well as outdoor patios. Once the temperature of the room impacts the quality of your customer experience, it will also negatively impact the profitability of your business. Portacool creates cool using a technology that is earth conscious, natural, and cheaper than large air conditioning systems for outdoor cooling. Portacool, built with efficiency in mind, bring the cool for approximately $1/day.